This project challenged us to redesign the packaging of any product we felt could benefit from stronger visual and strategic branding. I chose the MET-Rx protein bar—a product that, despite its nutritional value, often fades into the background beside more vibrant, energetic competitors on store shelves. My redesign focused on reinvigorating the MET-Rx brand with a bolder, more modern look while staying true to its legacy of high-performance nutrition. Every design decision—from typography and color palette to layout and hierarchy—was backed by consumer research and shelf visibility testing. I introduced brighter accents, cleaner type, and an intuitive flavor/color system to make the product more approachable and competitive in the crowded protein bar market. The result is packaging that feels both powerful and fresh—designed to reflect the energy of its users and finally earn its place in the spotlight.